Fellows

Christiane Zorn

Programme: Zukunftsbrücke - Chinese-German Young Professional Campus
Year: Year 2019
Dr. Christiane Zorn is Head of Controlling BMW Region China and has been living in Beijing since mid-2016. In her position, she is responsible for financial planning and steering of the sales division of BMW Group Greater China. Together with her team, she ensures precise planning and forecasting, adherence to cost targets and providing impulses for top management decisions - for instance by providing financial scenarios on trade issues. Prior to joining BMW China, Christiane was heading Product Management for BMW’s Compact Car Segment in China. As a bridging function between the Chinese market, central engineering and development departments, Christiane was responsible to “translate” market and customer needs into product requirements. Before joining BMW Group in 2013, Christiane was a strategy consultant at Boston Consulting Group, advising customers on Automotive and Global Advantage projects. She holds a German-French double-diploma, Diplomkauffrau / Master of Science in Management, with Friedrich-Alexander-University Erlangen-Nürnberg and Ecole de Management Lyon. Her majors were Controlling, Strategic Management and Marketing. In addition, she obtained her doctoral degree in business studies from Friedrich-Alexander-University Erlangen-Nürnberg. Christiane’s thesis analyzed the impact of product diversification in the automotive industry.